Last edited by Jukree
Wednesday, July 15, 2020 | History

13 edition of The real Pepsi challenge found in the catalog.

The real Pepsi challenge

the inspirational story of breaking the color barrier in American business

by Stephanie Capparell

  • 221 Want to read
  • 28 Currently reading

Published by Wall Street Journal Books in New York, NY .
Written in English


Edition Notes

StatementStephanie Capparell.
SeriesWall Street journal books, Wall Street journal book.
Classifications
LC ClassificationsHD9349.S634 P462 2007
The Physical Object
FormatHardcover
Paginationxvii, 349 p. :
Number of Pages349
ID Numbers
Open LibraryOL22747762M
ISBN 100743265718
ISBN 109780743265713
LC Control Number2006041267
OCLC/WorldCa72799431

Long before the sit-ins and the marches, Ed Boyd and his team of African-American ad men were leading a revolution. The story is told in a new book, "The Real Pepsi Challenge" by . The Pepsi Challenge signaled a major shift in the winds of the cola landscape. In , Coke was the lb. gorilla in the cola market holding the #1 position for decades. A superior distribution system, effective marketing (before it was called marketing) and incredible brand loyalty created legions of happy customers.

According to the book “The Real Pepsi Challenge,” written by Wall Street Journal editor Stephanie Capparell, the team created marketing and . Get this from a library! The real Pepsi challenge: the inspirational story of breaking the color barrier in American business. [Stephanie Capparell] -- Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.

  * The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business By Stephanie Capparell Wall Street Journal Books/Free Press, January $25, ISBN Getting black folks to drink soda water was the easy part. Get this from a library! The real Pepsi challenge: how one pioneering company broke color barriers in s American business. [Stephanie Capparell].


Share this book
You might also like
Roots, plant production and nutrient use efficiency

Roots, plant production and nutrient use efficiency

new course almanack

new course almanack

Readings : ECO 244Y.

Readings : ECO 244Y.

Attitudes and their measurement.

Attitudes and their measurement.

William Dampier

William Dampier

Americas Glorious Quilts

Americas Glorious Quilts

Easy bookkeeping for sheet metal shops

Easy bookkeeping for sheet metal shops

Forever and sunsmell

Forever and sunsmell

On designing and devising type.

On designing and devising type.

The facades

The facades

Schaums outline of theory and problems of differential and integral calculus

Schaums outline of theory and problems of differential and integral calculus

Raimes, Key For Writers, 4th Edition Plus Folse, Great Essays, 2nd Edition Plusamerican Heritage, Desk Dictionary

Raimes, Key For Writers, 4th Edition Plus Folse, Great Essays, 2nd Edition Plusamerican Heritage, Desk Dictionary

Bioethics matters

Bioethics matters

Acacian lyrics

Acacian lyrics

matter of respect

matter of respect

The Memoirs of Gluckel of Hameln

The Memoirs of Gluckel of Hameln

The real Pepsi challenge by Stephanie Capparell Download PDF EPUB FB2

"The Real Pepsi Challenge is an inspiring story about a small team of pioneers who rose above the prejudice of the times. Their resourcefulness, persistence, and creativity paved the way for the generations that followed." -- Ken Chenault, Chairman and Chief Executive Officer, American Express Company The real Pepsi challenge book fascinating view of civil rights history from the halls of Corporate Cited by: 5.

"The Real Pepsi Challenge" didn't win any awards but it did garner huge honors. The first is obvious: allowing me to meet seven of the original members of the World War II-era Pepsi sales team that broke down color barriers in Corporate America.

It was an incomparable and enriching experience, and way more fun than you would guess. "The Real Pepsi Challenge" would be the book that finally prevents her from testing the time-space continuum.

The RPC, in fact, takes the reader back in time to 's and 50's corporate America. And it's a complete culture shock. Before the civil rights movement, the office landscape looked quite different. “The Real Pepsi Challenge” begins with a creative, dynamic white New York businessman, a politically connected, progressive Republican turnaround specialist named Walter S.

Mack Jr., who took Author: Warren Goldstein. "The Real Pepsi Challenge is an inspiring story about a small team of pioneers who rose above the prejudice of the times. Their resourcefulness, persistence, and creativity paved the way for the generations that followed." -- Ken Chenault, Chairman and Chief Executive Officer, American Express Company "A fascinating view of civil rights history from the halls of Corporate /5(8).

'Pepsi Challenge' and the Birth of Niche Marketing Janu • A new book, The Real Pepsi Challenge, looks at how the cola company sought. The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barr - Kindle edition by Capparell, Stephanie.

Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barr/5(9). the real pepsi challenge Download the real pepsi challenge or read online books in PDF, EPUB, Tuebl, and Mobi Format.

Click Download or Read Online button to get the real pepsi challenge book now. This site is like a library, Use search box in the widget to get ebook that you want.

Also part of the panel was Stephanie Capparell, who chronicled this period in her book, The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business.

Access a free summary of The Real Pepsi Challenge, by Stephanie Capparell other business, leadership and nonfiction books on getAbstract.8/10(). HBO Films has put in development The Color of Cola, based on Stephanie Capparell’s nonfiction book The Real Pepsi Challenge, an account of how Pepsi broke racial barriers in s America.

On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our :   A new book, The Real Pepsi Challenge, looks at how the cola company sought brand loyalty among African Americans in the s.

Hear from the man who led Pepsi's marketing team. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing.

But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity.4/5(2). The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business Stephanie Capparell, Author.

Free Press $25 (p) ISBN   I, Too BY LANGSTON HUGHES I, too, sing America. I am the darker brother. They send me to eat in the kitchen When company comes, But I laugh, And eat well, And grow strong. Tomorrow, I’ll be at. tv Book Discussion on The Real Pepsi Challenge CSPAN Decem pmpm EST.

his position as senate majority leader, pope francis's historic congress and the election of paul ryan. the debate over the nuclear deal and reaction from congress on mass shootings here and abroad. gun control, terrorism, and the rise of isis.

The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. An early s "Pepsi Challenge" 16 oz. ( ml.) promotional can, and a metal tab button publicizing the challenge.

The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in s American Business (Paperback) Published February Cited by: 5. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing.

But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. THE REAL PEPSI CHALLENGE: The Inspirational Story of Breaking the Color Barrier in American Business By Stephanie Capparell This book tells the riveting story of some of the first African-American professionals to enter Corporate America: the all-black Pepsi-Cola sales team that sold the soft drink to the so-called Negro Market, beginning in.

This remarkable business initiative is the subject of a new book, The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business, by Stephanie Capparell. As the situation around COVID continues to evolve, we are taking every necessary step to protect the health of our staff and visitors.

At this point in time, we have decided to temporarily close the Queens Museum until further notice.